Wedding Business Success is the meeting place for the wedding industry.
Whether you are just starting out or are an experienced wedding vendor,
our articles, news and networking will help you grow your wedding business.
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For 7 years I ran a wedding ecommerce business, The Wedding Crafter, starting it in my back bedroom and building it up before selling in April 2011. Key to it's success were high ranking on Google searches. We were number one on Google for several of our target generic key phrases such as "Make wedding invitations" and "Make wedding stationery" and well placed for many others. We also ranked highly for many individual products. We got around half of all our customers from Google organic search (i.e. not paid search) so it was vitally important.
If you want to be right up there and bringing in lots of prospective customers, what should you be doing?
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The world of weddings is usually a friendly place. Most of the suppliers are small business owners who are very happy to make recommendations to brides. The photographer may well recommend a limousine company or the dressmaker will recommend a florist etc. Wedding planners also tend to have a trusted team of suppliers who they call upon as necessary.
But is there a way to make this informal network a more formal collaboration that can increase business AND boost your profits?
The Wedding Industry Network York thinks so. Sam Lyth from Skeleton Leaf tells us more.
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Earlier this month we brought you our Top Ten blogs by wedding businesses. There were loads of brilliant blogs which just missed the top ten by a whisker. So here are the 15 runners up - still great blogs and worth checking out if you want inspiration for your own blog.
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This month our featured business is Moments By Wayne. Wayne Gurnick has been involved in the wedding and events industry since 1985 and the way he has grown and adapted his business over the years makes his story a true tale of wedding entrepreneurship. Larisa, Waynes's wife, joined the business in 2010 and is taking it in new directions including serving the growing DIY weddings market in a innovative way. I'll hand over to Larisa to tell you more.
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In this month's round up of the best website articles for your wedding business we are focussing on Pinterest. It's generating a lot of discussion in social media marketing circles and is particularly relevant for weddings.
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