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Steeling yourself against stealing creativity PDF Print E-mail

We have all done it.  You come across a design and think:  “I wish I thought of that!”  Then you wonder if the design would still work if you replace wire with willow, and what if the thing that goes over now goes through, and soon you are so involved in the design process that it becomes impossible to let go of the idea.


It is usually easy to justify when you are taking inspiration from someone else’s work, but more challenging when your creative pride and hard work is used by others.

 
Wedding Blog Sponsorship - is it a good idea? PDF Print E-mail

We've written about magazine advertising in the past, but what about the latest advertising trend - blog sponsorship.

What is it, Does it work and should you be including it in your marketing?


 
Case Study - Making Wedding Fairs Work PDF Print E-mail

Wedding Fayres (or bridal shows) can be a terrific way to promote your business. It's the ultimate targeted marketing. But they can also turn into an expensive flop. Jacqueline Sankey of DIY stationery specialist Fuchsia Fairy tells her story of trial and error before finding her way to make wedding fayres (or fairs) a success.

 
Help us find the best Blogs by Wedding Businesses PDF Print E-mail

We've written quite a bit recently on writing a blog for your wedding business and the benefits.

So now we're looking for the best examples of blogs written by wedding businesses.

best wedding business blogs

 

 
Customer Service via Social Media PDF Print E-mail

As social media becomes a big part of our online marketing it's very easy to get caught up in building fans and followers but are you offering customer service via social networks?

For a wedding business, in an industry where reputation counts for so much, it's essential that you don't see social media as one-way traffic. You need to be responding to customers promptly and professionally whichever way they choose to contact you.

 

 
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