Do you make it easy to buy from you?

So many wedding industry people are wonderfully creative but are not natural sales people. Most of us feel uncomfortable with pushy selling techniques, and they just won’t work for long with brides. But there are things you can do to make it easy for customers to buy from you.

However brilliant you and your products are, at some time every business owner will be faced with an email from an unhappy customer.

There’s that sinking feeling you get when you open a ranting email – often made worse for a wedding business with the emotions involved (“You ruined my day.......”).

Try these top tips to ensure you can turn the situation around:

We've all come across them - the brides to be who think that when they hire your services you become their servant - dedicated entirely to meeting their every demand.

The girl who orders personalised stationery, changes her mind after delivery and insists she is entitled to a full refund. The bride who thinks nothing of ringing her planner at 11pm. The couple who are adamant they want the cheapest option - then complain because it's not as good as the Platinum product.

Here are some strategies to help you cope with bridezillas, groomzillas (and their mothers!):

Go onto any wedding forum and you will find lots of rants from brides-to-be about the wedding industry - poor service, rude staff, cancelled bookings and, of course, the number one favourite - cost.

Is our industry really that bad?