Thinking about attending wedding fairs to promote your wedding business?

Before you book your stand and start planning your booth, use this calculator to work out the volume of business you need to attract to make it worthwhile.

In the final part of our series on advertising in wedding magazines we look at how to measure your results.

I’m sure you have heard the cliché “We know half of our advertising doesn’t work but we don’t know which half”.

If you are going to spend money on print advertising make sure you know if it is working. You need to measure the number of enquiries you received, how many converted into sales and how much those customers were worth.

In parts 1 and 2 we covered the planning stages of your print advertising campaign. Now it's time to look at designing your advert.

You have less than a second to grab the reader's attention as they browse the page, so how go you make sure your advert stands out from the crowd?

In part 1 we looked at the reasons for advertising in wedding magazines. Now you have decided to go ahead, in part 2 we take you through the steps involved in planning your print advertising campaign.

We'll discuss selecting which magazines, choosing between one-off adverts or booking a series and negotiating with the publishers.