Wedding Business Success is the meeting place for the wedding industry.
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Technology
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These days a great looking website is a must for any business and a wedding business is no exception. Today's brides and grooms are extremely internet savvy and do much of their wedding planning online. Have you had a critical look at your site recently? Is it looking a bit tired or outdated? Here are 5 tips to make sure your website still looks fresh and up-to-date. |
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SEO - or search engine optimisation, is all about getting your website to the top of the search engine rankings. It's a complicated matter (some would say dark art!) and much too technical for most business owners. However, a good Google ranking can make or break your business so it's not something that should be ignored. Here are our top tips for the non-technical website owner. |
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Hopefully you would get out your up-to-date backups, restore your files and carry on. Just imagine you are a wedding planner in the middle of a busy summer wedding season. All the data for your coming bookings and prospects is on your computer - dates, ceremony schedules, suppliers, bride's names and addresses. And your computer gets stolen. If all your data is backed up, then its a nuisance. If it isn't, then your whole business could be threatened. At the very least you will be spending long hours re-creating your files. We are so dependent on our computer files these days, but a virus, coffee spillage or power surge could wipe out all your work in an instance. Make sure you are prepared: |
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You know that your website is key to successfully marketing your business. Today's brides and grooms are highly internet savvy and use the web as a key planning tool. Even if they hear about you "offline" at fairs or in a magazine, you can be sure they will be checking your details on your website. Research suggests you only have a few seconds to grab the attention of your visitors and keep them interested. So does your website shape up? Here are 5 essential elements you need to address: |
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