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In parts 1 and 2 we covered the planning stages of your print advertising campaign. Now it's time to look at designing your advert. You have less than a second to grab the reader's attention as they browse the page, so how go you make sure your advert stands out from the crowd? |
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Letting my 2 spoilt cats anywhere near my wedding would be a recipe for disaster, but it looks like including furry friends in the celebrations is a growing trend. |
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In part 1 we looked at the reasons for advertising in wedding magazines. Now you have decided to go ahead, in part 2 we take you through the steps involved in planning your print advertising campaign. We'll discuss selecting which magazines, choosing between one-off adverts or booking a series and negotiating with the publishers. |
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We all know that starting your own business is exciting, but stressful. And that excitiement can take you a long way. But to be successful in the long term you need to make sure that you don't end up with just the stress. And let's face it, working with brides to be can be just a little stressful from time to time! Burnout is a major cause of business failure. Overloaded owners simply walk away because they can't take any more - often with serious financial and emotional implications. Make sure you don't join them by looking after yourself from day 1. Here are our top tips: |
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Seeing your business advert in a glossy magazine is lovely, but does it bring you results? In these days of Twitter, Blogs and Pay-per-click is traditional print advertising dead? In this series, we look at the ins and outs of wedding/bridal magazine advertising. Should you do it? How to get the best results and how to avoid expensive mistakes. This 1st installment considers how to decide whether print advertising is right for your business. |
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