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Book Review - Wedding Babylon by Imogen Edwards-Jones

According to the cover blurb, Wedding Babylon, the new book from UK author Imogen Edwards-Jones and Anonymous, lifts the lid on the excesses of the wedding industry.

But don't expect in depth analysis of how the wedding business works - this is strictly chick-lit. Packed with more froth than a capuccino, it's basically a collection of anecdotes taken from planners and wedding professionals and packaged together as a week in the life of an up-market London wedding planner.

How much do you think you are worth?

Have you worked out how much you value yourself recently?

If you intend to have a business rather than simply making some money from a hobby, then putting a value on your time is an essential part of your pricing and business planning.

Creative people frequently underestimate the time and effort involved in creating their product - and sadly, all too often customers fail to appreciate it too. Brides-to-be can be particularly hard to convince - not realising how much time we have to spend ensuring everything is perfect for them! Make sure you don't fall into the trap.

Hopefully you would get out your up-to-date backups, restore your files and carry on.

Just imagine you are a wedding planner in the middle of a busy summer wedding season. All the data for your coming bookings and prospects is on your computer - dates, ceremony schedules, suppliers, bride's names and addresses. And your computer gets stolen.

If all your data is backed up, then its a nuisance. If it isn't, then your whole business could be threatened. At the very least you will be spending long hours re-creating your files.

We are so dependent on our computer files these days, but a virus, coffee spillage or power surge could wipe out all your work in an instance. Make sure you are prepared:

We've all come across them - the brides to be who think that when they hire your services you become their servant - dedicated entirely to meeting their every demand.

The girl who orders personalised stationery, changes her mind after delivery and insists she is entitled to a full refund. The bride who thinks nothing of ringing her planner at 11pm. The couple who are adamant they want the cheapest option - then complain because it's not as good as the Platinum product.

Here are some strategies to help you cope with bridezillas, groomzillas (and their mothers!):

No Cost Wedding Marketing Ideas

Just because your marketing budget is down to zero doesn't mean you have to stop promoting your business. Marketing is an investment - the more you put in the more you (should) get out - and money is not the only thing you can invest.

Here are 8 ideas that will cost you almost nothing in terms of cash. You will need to invest your time so think hard about which will be the most profitable. But bookmark this list and return to it whenever you find yourself with a few spare hours.

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