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If you follow the media, you would be forgiven for thinking that it's all doom and gloom and the credit crunch means small businesses may as well give up now! The reality is that many wedding businesses are thriving and the current economic situation represents a real opportunity. Although unemployment is rising, many people have more disposable income as low interest rates reduce mortgage payments. What has changed is people's attitude to spending. So how is this affecting the wedding market and how can you not only survive but take advantage? |
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Go onto any wedding forum and you will find lots of rants from brides-to-be about the wedding industry - poor service, rude staff, cancelled bookings and, of course, the number one favourite - cost. Is our industry really that bad? |
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We've probably all come across wedding themes that struck us as a little bit different, but maybe not as original as this couple who decided to get married dressed as Shrek and Princess Fiona. However, the bride couldn't persuade her teenage son to dress up as the Donkey! |
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Do you get frustrated when you are stuck behind a queue of traffic? Do you get impatient when you are waiting for your luggage to appear on the airport carousel? Obstacles that get in your way can drive you mad; you can't get to your meeting until the queue has cleared; and you can't get home until the suitcase congestion is cleared. However, getting frustrated never solves the problem - all you can do is wait patiently until the problem resolves itself. But what about the obstacles that you have total control over? Obstacles that stop you from moving your business forward and prevent you from realising your goals? It is all too common to have obstacles blocking our path to success. And it is easy to use these obstacles as excuses for not making as much progress as you had originally planned. Most of these obstacles are just clutter. Clutter that we create both physically and emotionally and that take our attention and sap our energy. |
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Latest figures show there were just over 230,000 weddings in the UK in 2007 with brides spending on average around £15,000 (depending on which survey you read!). That's a lot of money and there are plenty of businesses to help couples spend it. A very unscientific browse through www.yell.com gives 36,000 businesses listed under wedding planning, 44,500 under receptions, 1,700 cake makers plus lots more categories. That’s a lot of businesses and a lot of jobs – the majority of which will be individuals and small family businesses. |
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