Adapting your business to customer demand is important at all times and the economic downturn has made it essential. This article focussing on wedding businesses in Sacramento, gives some great case studies on how their owners have adapted to the current climate.

The black wedding dress is "in" according to this article. (Having worn an ivory dress with black lace bodice myself for my wedding a couple of years ago, I felt I had to include this story!).

The seasonality of the weddings business has always been a challenge with its peaks and troughs. So I can empathise with wedding professionals in India where the Hindu astrological calendar has created a mad rush now, to be followed by a lull until May 2010. Read more